WINK HOTELS
DOT
MAGAZIN
magazin launch
concept to realization
The Dot Magazine features city guides, music mixes, mapped tours, and insightful podcasts and radio shows. The goal for this launch was to celebrate the modern & the old traits of Saigon with exciting activations. We took over the stylish nightclub Bam Bam and turned the club into a playground of entertainment and live performances.
DJ Performance by Don Nôdey and Observatory resident Park:Ing. Saigon's underground dance crew Mkay and Asia's beatbox champion Thai Son. Live Performance by the German Vietnamese singer Tuimi and Vietnam's fastest rapper Dat Maniac.
The complex light installation by ac3 Studio showed Saigon’s iconic district names and old pictures of the city.
The goodie bags for the guests were hidden in the claw machines with merchandise from our partners Baozi, Anan, Renkon, Bunker & The Lab Saigon. Furthermore, we produced stylish neon signs & hangover kits for the guests.
Thank you also Grab Taxi for taking our guests home safely!
